Featured Editorials on the FP Blog
It’s A Cinch: A Belt For Every Bottom
Seasonal styling inspiration supporting accessories and trends: festival outfitting and layering belts.
Part of Jagger Hip Belt product push, complementing the email campaign with further styling inspiration
Supported FP’s broader festival season campaign
Still live; generating traffic and conversions
A Guide to Fall Forward Headwear
A transitional headwear guide to support the pre-fall campaign.
Extended pre-fall narrative highlighting trends and styling tips
Promoted key products for pre-fall accessory category
Cited evidence to trends through runway examples
Still live; generating traffic and conversions
Choose the Right Sunglasses for Your Face Shape
An annual SEO-focused guide to choosing sunglasses according to your face shape to educate and reinforce brand trust.
Supported email campaign, furthering accessories narrative
Provided in-depth guidance to customers
Utilized EGC for imagery
Designed and created the thumbnail image myself
Still live; generating traffic and conversions
Bead by Bead: Discover Your Jewelry Stacking Style
An interactive editorial showcasing how to stack and style beaded jewelry according to your personality.
Generated $117 in revenue per session
100% session to conversion rate
Still live; generating traffic and conversions
Sneakers That Go The Distance
Editorial highlighting sneakers for every occasion.
Generated $74 in revenue per session
100% session to conversion rate
Still live; generating traffic and conversions